Every carmaker wants to create loyal customers, and it looks like no one does it better than Mitsubishi. The Japanese carmaker recently announced that the Mitsubishi Mirage earned an IHS Automotive Model Loyalty Award in the Non-Luxury Traditional Sub-Compact Car Segment.
“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of Mitsubishi Motors North America. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”
To determine the winners for the IHS Automotive Model Loyalty Award, IHS Automotive examines various households and whether they return to the market and purchase or lease another new vehicle of the same make or model. With a starting MSRP of $12,995 and an EPA-estimated fuel economy rating of up to 37 mpg city and 44 mpg highway, it comes as no surprise that more consumers are coming back for another Mitsubishi Mirage.
If you are interested in seeing why the Mirage has made a lasting impression on Mitsubishi consumers, stop in to Pantili Mitsubishi today!