Mitsubishi’s New Kids Talk Safety Campaign Teach Consumers About New Tech

Kids Talk Safety Campaign

Sometimes, safety technology can be complicated to understand. Because of this, Mitsubishi has started a new Kids Talk Safety campaign that simplifies even the most complicated safety tech. This new campaign, which started on the Mitsubishi Motors North America YouTube channel, helps educate buyers before they purchase the new 2017 Mitsubishi Outlander.

 

“Safety technology in cars has become increasingly sophisticated and complex and an important part of decision making when buying a car. But we wondered how many people really understood what these systems do,” said Francine Harsini, senior director for Mitsubishi marketing. “So we created our Kids Talk Safety social media campaign and used children with their active imaginations to help explain what each system does in simple easy-to-understand language, even though they might have difficulty pronouncing the name of the system.”

 

The kids from this social media campaign hit the booths of the Los Angeles Auto Show on November 16th and 17th. They went around the show to help explain the different systems, including forward collision mitigation, blind spot warning with rear-cross traffic alert, and the multi-view camera system.

 

This new campaign has made it significantly easier for people to understand how the systems work, since they can explain the complicated features in simple, relatable terms. There are a number of videos that highlight this skill at Mitsubishi’s media site, so check them out here.

 

If you’re interested in learning more about Mitsubishi’s new Kids Talk Safety campaign—or merely want to see these safety features for yourself—feel free to stop by Pantili Mitsubishi.

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