The Word of Mouth Marketing Association, or WOMMA, recently named Mitsubishi one of the top brands in the industry. Mitsubishi is one of three finalists for the Introduction Award category for the 2017 WOMMY Awards, offered for the most remarkable word-of-mouth marketing and social media. Essentially, people love Mitsubishi models so much that they talk about the brand more than any other in the industry.
According to Mitsubishi, the brand is receiving recognition from WOMMA for the recent “Kids Talk Safety” campaign. This program let kids use their imagination to explain some of the latest safety features Mitsubishi offers. This includes some of the complex driver assist technologies that hit the market, especially those offered on the Mitsubishi Outlander.
“We challenged our social media team to come up with an unexpected campaign that touted the safety features in the 2017 Outlander in an engaging way that broke through the clutter in the social world,” said Francine Harsini, senior director of marketing.
The WOMMY Award is one of the most prestigious brand image awards on the market. Here at Pantili Mitsubishi, we couldn’t be happier that customers are talking about Mitsubishi vehicles more than any other brand. This just goes to show just how impressive Mitsubishi truly is.