Partnering with West Coast Customs, Mitsubishi recently developed a special version of the model that inspired it all: the Mitsubishi Model A. In celebration of Mitsubishi’s 100-year anniversary, the 1917 vehicle will be recreated with some new additions, including a plug-in hybrid powertrain.
According to Mitsubishi, the Mitsubishi Model A recreation was the first car to have the Mitsubishi emblem, launching in Japan with a limited 22-car production. Featured in an episode of Inside West Coast Customs on the Velocity network, the Mitsubishi Model A is a four-door seven-seat sedan that has a town car body style.
“We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs,” said Francine Harsini, senior director of marketing at MMNA.
In lieu of the 35-horsepower 2.8-liter four-cylinder engine in the original, the new Model A will have a plug-in hybrid powertrain borrowed from the Outlander PHEV. This includes the Super All-Wheel Control (S-AWC) system and a 2.0-liter gas engine that’s paired with two high-performance electric motors. The new Model A is just one of the many ways Mitsubishi is celebrating its 100-year anniversary.
The Word of Mouth Marketing Association, or WOMMA, recently named Mitsubishi one of the top brands in the industry. Mitsubishi is one of three finalists for the Introduction Award category for the 2017 WOMMY Awards, offered for the most remarkable word-of-mouth marketing and social media. Essentially, people love Mitsubishi models so much that they talk about the brand more than any other in the industry.
According to Mitsubishi, the brand is receiving recognition from WOMMA for the recent “Kids Talk Safety” campaign. This program let kids use their imagination to explain some of the latest safety features Mitsubishi offers. This includes some of the complex driver assist technologies that hit the market, especially those offered on the Mitsubishi Outlander.
“We challenged our social media team to come up with an unexpected campaign that touted the safety features in the 2017 Outlander in an engaging way that broke through the clutter in the social world,” said Francine Harsini, senior director of marketing.
The WOMMY Award is one of the most prestigious brand image awards on the market. Here at Pantili Mitsubishi, we couldn’t be happier that customers are talking about Mitsubishi vehicles more than any other brand. This just goes to show just how impressive Mitsubishitruly is.
Mitsubishi has big plans for the upcoming Geneva Auto Show this March, including the release of a brand new Mitsubishi crossover model. The vehicle is set to get its debut in Geneva and then go on sale in the United States in early 2018.
We don’t know too much about the new vehicle yet, but rumor has it that it will fit in between the Mitsubishi Outlander and the Mitsubishi Outlander Sport in the vehicle lineup, as a small-ish crossover.
Of course, the compact crossover segment is a crowded one, but with the Outlander and Outlander Sport, Mitsubishi has been crushing the competition. We think the new Mitsubishi crossover will do just as well.
The new vehicle is said to be powered by a turbocharged four-cylinder engine and come with Mitsubishi’s “diamond shield” grille design. Also, given its size, we can assume that the vehicle will be quite fuel-efficient and likely accommodate a good number of passengers.
For now, that’s about all we know. Keep your eyes peeled until March, when the Geneva Auto Show gets to host the new Mitsubishi vehicle, and in the meantime, we’ll let keep you apprised of updates.
To learn more about what Mitsubishi has planned – or to check out our enormous selection of current Mitsubishi vehicles – contact us or visit us anytime at Pantili Mitsubishi.
Every year, the Bewick’s swan makes its annual trip from the Russian Artic to the United Kingdom. Sacha Dench, a pilot, follows the swans on their journey of more than 4,500 miles in an effort to bring attention to their flight. This year, Mitsubishi will be joining the swans and Dench by providing five support vehicles that will make the journey as well.
Three Mitsubishi L200s, a pickup truck, and two Shogun SUVs will follow the swans from the Russian Artic to their destination in Gloucestershire, United Kingdom. As the swans cross over 11 countries, the Mitsubishi models will pass through them.
Mitsubishi’s Flight of the Swans expedition won’t be easy which is why top engineers are helping the vehicles gear up for the journey. Most of the modifications provide additional power sources used for charging equipment as well as a 240-volt converter. Off-road tires and roof racks also made their way onto the short list.
While Dench travels with the swans through the air via paramotor, the Mitsubishi vehicles will test their metal on the 4,500 mile trek. The Flight of the Swans began earlier this month and lasts a total of 10 weeks. Versatility is key as Dench could run into trouble and rely on the Mitsubishi vehicles at any moment.
Here at Pantili Mitsubishi, we’re glad to see Mitsubishi stepping up to new challenges every day!
Mitsubishi has a new crossover concept in the works – known currently as only “XM” – which is scheduled to get its world debut at the upcoming Gaikindo Indonesia International Auto Show. Not only that, but Mitsubishi has confirmed that the concept model will definitely be going into production.
And recently, the automaker revealed a picture of the Mitsubishi XM concept, ahead of schedule. You can see the Mitsubishi XM concept image here. The vehicle’s bold grille and sharp design stands out immediately.
It’s safe to assume that Mitsubishi’s goal with the XM concept is to create a crossover model that offers the strength of an SUV with the agile handling of a smaller car, and from the looks of it, the XM concept might be the perfect blend.
The road-ready version of the model isn’t scheduled to begin production until October of next year, so we will probably have a long time to wait before the XM is available for purchase.
When you are relaxing at the wheel, enjoying a fully-autonomous Mitsubishi vehicle in the future, you’ll have missile technology to thank.
Mitsubishi has its hand in all sorts of diverse industries. In addition to making extraordinary SUVs like the Mitsubishi Outlander, the automaker also makes rockets and missiles.
Most people are familiar with the notion of a guided missile. Modern-day, high-tech missiles reach their target by means of a guidance system that can include all sorts of technologies. Missiles manufactured by Mitsubishi use millimeter-wave radars, sonar, sensors and cameras to achieve success.
Mitsubishi has recently announced that it will be taking the systems that it uses in its missiles and using them to enhance Mitsubishi autonomous technology. As one can imagine, the technology is quite easily applicable to use in road vehicles.
As Popular Mechanics relates, the fact that Mitsubishi has all of the tech “in-house” means it shouldn’t take too long at all before we see Mitsubishi vehicles arrive at market bearing this super high-tech tech.
Mitsubishi doesn’t only have amazing cars. Part of the brand’s excellent engineering is due to its incredible electric company. Mitsubishi Electric: Touch of Advancement is a new event space opening up in Tokyo.
Based off Mitsubishi’s theme “Always something new. With Mitsubishi Electric,” this space will provide visitors with opportunities to see, feel, and experience innovative Mitsubishi products and services through hands-on events.
A main attraction on the second floor is called METoA VISION, a multi-display system made up of 64 giant screens that feature limited-time events held in collaboration with celebrities, artists, and creators. The opening event, called “Flowers of Ginza,” will be free of charge from March 31st to June 28th, and features creations from three teams of flower artists and video creators.
DIATONE speakers will be incorporated into the facility’s elevators to emphasize the brilliance of Mitsubishi Electric’s technology. The showroom and event space will highlight tons of Mitsubishi entertainment features and advancements.
Mitsubishi constantly puts out quality and entertainment, and now we know that it’s not just about their cars!
Mitsubishi is breaking all sorts of records, including the Five Million Vehicle Sales Milestone. First introduced in 1982, Mitsubishi has been steadily becoming one of the most recognizable brands in the industry. Beginning with the iconic Tredia, Cordia, and Starion, Mitsubishi now has a range of high-performance, off-road, and luxury models to offer.
According to Mitsubishi, the brand reached the five million mark in the US on December 26. This represented the 21st consecutive month of sales increases, making it up over 43 percent by the time 2015 ended. With over 100 improvements on models like the Outlander and the introduction of the fuel-efficient Outlander Sport CUV, it’s no wonder sales were through the roof.
“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future,” said Don Swearingen, executive vice president, MMNA. “Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”
The most popular models of all time include the 3000GT, Eclipse, Montero, Galant, and the recently retired Lancer Evolution. Currently, the model lineup includes the i-MIEV, Mirage, Lancer, Outlander, and Outlander Sport. We can’t wait to see Mitsubishi reach the 10 million mark in the future.
When it comes to safety, Mitsubishi knows what it’s doing. The Insurance Institute for Highway Safety (IIHS) recently named three Mitsubishi vehicles—the 2015 Outlander, Oulander Sport, and Lancer—Top Safety Pick award winners, showing that these Japanese vehicles are safer than ever before.
“Thanks to our advanced high-tech engineering and safety features, the Mitsubishi Lancer, Outlander, and Outlander Sport have consistently achieved high IIHS safety ratings,” said Don Swearingen, Executive Vice President of Mitsubishi Motors North America. “The Mitsubishi RISE safety body construction system is the perfect example of this kind of technology. In the event of an accident, energy is absorbed and deflected away from the occupant cell, which enhances passenger protection.”
Other standard safety features for the Mitsubishi Lancer, Outlander, and Outlander Sport include seven air bags, Active Stability Control, Traction Control Logic, Tire Pressure Monitoring System, and Anti-lock braking system with Electronic brake-force Distribution and Brake Assist.
To learn more about these three IIHS Top Safety Pick award winners, stop in to Pantili Mitsubishi today!
Larger vehicles are almost always more expensive than their smaller counterparts. But you don’t have to spend a fortune to get the size of vehicle you need. Kelley Blue Book has named the Mitsubishi Outlander to its list of the 10 Most Affordable 3-Row Vehicles.
“The 2015 Mitsubishi Outlander is an outstanding value proposition and comes with a long list of standard safety features and amenities,” states Don Swearingen, Executive Vice President, MMNA, in a statement. “And for 2016, the Outlander will feature bold new styling and over 100 key engineering and interior refinements, adding even more value to an already feature-laden vehicle.”
KBB.com described the 2015 Mitsubishi Outlander as “loaded with value.” The editors were impressed with its standard three rows of seats, micron air filtration, hill-start assist, traction and stability control, seven air bags, and Mitsubishi’s impressive 10-year/100,000-mile powertrain warranty.
In addition to these great value-oriented standard features, the Outlander is an IIHS Top Safety Pick+ with the available Forward Collision Mitigation system. Other safety features include anti-lock brakes and Electronic Brake-force Distribution. The Outlander is even built with Mitsubishi’s Impact Safety Evolution chassis.