Look out, auto industry: Mitsubishi Motors is snagging top awards left and right. This June, the Automotive Science Group honored the automaker with two prestigious awards, naming the brand the “Best All-Around Performance Brand” and the “Best Economic Performance Brand.” The 2018 Mitsubishi Mirage was also honored, earning the “Best Economic Performance Award” and the “Best 5 All-Around Performance Award.” Last month, the 2018 Mitsubishi Outlander and Outlander PHEV were named “Best 5 All-Around Performance” winners as well.
The Automotive Science Group (ASG), which is a leading research company, thoroughly evaluates each brand and vehicle before bestowing its top awards. The researchers evaluate three core categories: environmental, social, and economic. This year, Mitsubishi competed against 32 other automotive companies. In testing, the Mitsubishi brand surpassed the other brands by an average of 16%, which is no small feat.
The Mirage, on the other hand, was up against even steeper competition. To be given the “Best Economic Performance Award,” the car had to outcompete 1,663 other vehicles. Remarkably, the ASG declared that the Mirage “holds the smallest life-cycle carbon footprint of any conventional powertrain.” The small car was also given the “Best 5 All-Around Performance Award” for its exceptional value, beating out 351 other vehicles to be named among the top five.
Visit Pantili Mitsubishi to test-drive these award-winning vehicles and see why Mitsubishi is worthy of such high distinctions.
Rumors surrounding a new Mitsubishi SUV have been sparking for the past few months, and now it appears the Japanese automaker is feeding the flames. Enthusiasts are clamoring about the addition of an off-road SUV to the manufacturer’s lineup, a gap that has remained vacant since 2006.
Mitsubishi’s sales are going strong in North America, China, and Europe, making this the ideal time to introduce a new SUV. The Mitsubishi Eclipse Cross recently joined the SUV lineup, bringing the total number of available utility vehicles to four. An interview with the vice president of Mitsubishi design reveals that there may be more SUVs yet to come.
“Yes, that is one thing we are looking at. A new SUV,” said Tsuneshiro Kunimoto, vice president and general manager of Mitsubishi design. “The SUV is still growing, also in China and Europe, so it [an SUV] would be a good decision for Mitsubishi.”
Although it’s still available as the Mitsubishi Pajero in most of the world, the Montero officially left the United States market in 2006. The absence has left a hole in the North American Mitsubishi lineup. With a new Mitsubishi SUV looking likely, who’s to say that the next model won’t fill the off-road gap that the Montero left vacant?
June was a good month for Mitsubishi. In fact, Mitsubishi’s June sales show some great growth for some of the brand’s best-selling models and set a strong pace for the rest of the year. While total sales for the month were down, when compared to 2016, both the Outlander and Mirage had double-digit gains.
The Outlander Sport was the best-selling Mitsubishi model in June with total sales of 2,705 units. In addition, the larger Outlander saw sales of 2,313 units, which is an increase of 16.2% over last June.
The compact, fuel-efficient Mirage also had some great success. Total June sales came in at 1,739 units, a gain of 12.8% over June 2016. These sales include both the hatchback and new Mirage G4 sedan model.
And, total year-to-date Mitsubishi sales are very promising. So far this year, Mitsubishi has sold 54,576 units, a gain of 5.1% when compared to the same six months in 2016.
We at Pantili Mitsubishi are excited by these sales gains and want to invite you to come see what the Mitsubishi brand can offer you and your family. We think you will be impressed with Mitsubishi’s lengthy warranty coverage, long list of standard features, fuel-efficient lineup, affordable pricing, and sporty styling.
Partnering with West Coast Customs, Mitsubishi recently developed a special version of the model that inspired it all: the Mitsubishi Model A. In celebration of Mitsubishi’s 100-year anniversary, the 1917 vehicle will be recreated with some new additions, including a plug-in hybrid powertrain.
According to Mitsubishi, the Mitsubishi Model A recreation was the first car to have the Mitsubishi emblem, launching in Japan with a limited 22-car production. Featured in an episode of Inside West Coast Customs on the Velocity network, the Mitsubishi Model A is a four-door seven-seat sedan that has a town car body style.
“We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs,” said Francine Harsini, senior director of marketing at MMNA.
In lieu of the 35-horsepower 2.8-liter four-cylinder engine in the original, the new Model A will have a plug-in hybrid powertrain borrowed from the Outlander PHEV. This includes the Super All-Wheel Control (S-AWC) system and a 2.0-liter gas engine that’s paired with two high-performance electric motors. The new Model A is just one of the many ways Mitsubishi is celebrating its 100-year anniversary.
The Word of Mouth Marketing Association, or WOMMA, recently named Mitsubishi one of the top brands in the industry. Mitsubishi is one of three finalists for the Introduction Award category for the 2017 WOMMY Awards, offered for the most remarkable word-of-mouth marketing and social media. Essentially, people love Mitsubishi models so much that they talk about the brand more than any other in the industry.
According to Mitsubishi, the brand is receiving recognition from WOMMA for the recent “Kids Talk Safety” campaign. This program let kids use their imagination to explain some of the latest safety features Mitsubishi offers. This includes some of the complex driver assist technologies that hit the market, especially those offered on the Mitsubishi Outlander.
“We challenged our social media team to come up with an unexpected campaign that touted the safety features in the 2017 Outlander in an engaging way that broke through the clutter in the social world,” said Francine Harsini, senior director of marketing.
The WOMMY Award is one of the most prestigious brand image awards on the market. Here at Pantili Mitsubishi, we couldn’t be happier that customers are talking about Mitsubishi vehicles more than any other brand. This just goes to show just how impressive Mitsubishitruly is.
Mitsubishi has big plans for the upcoming Geneva Auto Show this March, including the release of a brand new Mitsubishi crossover model. The vehicle is set to get its debut in Geneva and then go on sale in the United States in early 2018.
We don’t know too much about the new vehicle yet, but rumor has it that it will fit in between the Mitsubishi Outlander and the Mitsubishi Outlander Sport in the vehicle lineup, as a small-ish crossover.
Of course, the compact crossover segment is a crowded one, but with the Outlander and Outlander Sport, Mitsubishi has been crushing the competition. We think the new Mitsubishi crossover will do just as well.
The new vehicle is said to be powered by a turbocharged four-cylinder engine and come with Mitsubishi’s “diamond shield” grille design. Also, given its size, we can assume that the vehicle will be quite fuel-efficient and likely accommodate a good number of passengers.
For now, that’s about all we know. Keep your eyes peeled until March, when the Geneva Auto Show gets to host the new Mitsubishi vehicle, and in the meantime, we’ll let keep you apprised of updates.
To learn more about what Mitsubishi has planned – or to check out our enormous selection of current Mitsubishi vehicles – contact us or visit us anytime at Pantili Mitsubishi.
Every year, the Bewick’s swan makes its annual trip from the Russian Artic to the United Kingdom. Sacha Dench, a pilot, follows the swans on their journey of more than 4,500 miles in an effort to bring attention to their flight. This year, Mitsubishi will be joining the swans and Dench by providing five support vehicles that will make the journey as well.
Three Mitsubishi L200s, a pickup truck, and two Shogun SUVs will follow the swans from the Russian Artic to their destination in Gloucestershire, United Kingdom. As the swans cross over 11 countries, the Mitsubishi models will pass through them.
Mitsubishi’s Flight of the Swans expedition won’t be easy which is why top engineers are helping the vehicles gear up for the journey. Most of the modifications provide additional power sources used for charging equipment as well as a 240-volt converter. Off-road tires and roof racks also made their way onto the short list.
While Dench travels with the swans through the air via paramotor, the Mitsubishi vehicles will test their metal on the 4,500 mile trek. The Flight of the Swans began earlier this month and lasts a total of 10 weeks. Versatility is key as Dench could run into trouble and rely on the Mitsubishi vehicles at any moment.
Here at Pantili Mitsubishi, we’re glad to see Mitsubishi stepping up to new challenges every day!
Mitsubishi has a new crossover concept in the works – known currently as only “XM” – which is scheduled to get its world debut at the upcoming Gaikindo Indonesia International Auto Show. Not only that, but Mitsubishi has confirmed that the concept model will definitely be going into production.
And recently, the automaker revealed a picture of the Mitsubishi XM concept, ahead of schedule. You can see the Mitsubishi XM concept image here. The vehicle’s bold grille and sharp design stands out immediately.
It’s safe to assume that Mitsubishi’s goal with the XM concept is to create a crossover model that offers the strength of an SUV with the agile handling of a smaller car, and from the looks of it, the XM concept might be the perfect blend.
The road-ready version of the model isn’t scheduled to begin production until October of next year, so we will probably have a long time to wait before the XM is available for purchase.
When you are relaxing at the wheel, enjoying a fully-autonomous Mitsubishi vehicle in the future, you’ll have missile technology to thank.
Mitsubishi has its hand in all sorts of diverse industries. In addition to making extraordinary SUVs like the Mitsubishi Outlander, the automaker also makes rockets and missiles.
Most people are familiar with the notion of a guided missile. Modern-day, high-tech missiles reach their target by means of a guidance system that can include all sorts of technologies. Missiles manufactured by Mitsubishi use millimeter-wave radars, sonar, sensors and cameras to achieve success.
Mitsubishi has recently announced that it will be taking the systems that it uses in its missiles and using them to enhance Mitsubishi autonomous technology. As one can imagine, the technology is quite easily applicable to use in road vehicles.
As Popular Mechanics relates, the fact that Mitsubishi has all of the tech “in-house” means it shouldn’t take too long at all before we see Mitsubishi vehicles arrive at market bearing this super high-tech tech.
Mitsubishi doesn’t only have amazing cars. Part of the brand’s excellent engineering is due to its incredible electric company. Mitsubishi Electric: Touch of Advancement is a new event space opening up in Tokyo.
Based off Mitsubishi’s theme “Always something new. With Mitsubishi Electric,” this space will provide visitors with opportunities to see, feel, and experience innovative Mitsubishi products and services through hands-on events.
A main attraction on the second floor is called METoA VISION, a multi-display system made up of 64 giant screens that feature limited-time events held in collaboration with celebrities, artists, and creators. The opening event, called “Flowers of Ginza,” will be free of charge from March 31st to June 28th, and features creations from three teams of flower artists and video creators.
DIATONE speakers will be incorporated into the facility’s elevators to emphasize the brilliance of Mitsubishi Electric’s technology. The showroom and event space will highlight tons of Mitsubishi entertainment features and advancements.
Mitsubishi constantly puts out quality and entertainment, and now we know that it’s not just about their cars!