Mitsubishi Named Finalist for 2017 WOMMY Awards

The Word of Mouth Marketing Association, or WOMMA, recently named Mitsubishi one of the top brands in the industry. Mitsubishi is one of three finalists for the Introduction Award category for the 2017 WOMMY Awards, offered for the most remarkable word-of-mouth marketing and social media. Essentially, people love Mitsubishi models so much that they talk about the brand more than any other in the industry.

According to Mitsubishi, the brand is receiving recognition from WOMMA for the recent “Kids Talk Safety” campaign. This program let kids use their imagination to explain some of the latest safety features Mitsubishi offers. This includes some of the complex driver assist technologies that hit the market, especially those offered on the Mitsubishi Outlander.

“We challenged our social media team to come up with an unexpected campaign that touted the safety features in the 2017 Outlander in an engaging way that broke through the clutter in the social world,” said Francine Harsini, senior director of marketing.

The WOMMY Award is one of the most prestigious brand image awards on the market. Here at Pantili Mitsubishi, we couldn’t be happier that customers are talking about Mitsubishi vehicles more than any other brand. This just goes to show just how impressive Mitsubishi truly is.

Off-Roading Tips: Dos and Don’ts

off-roading tips - 2017 mitsubishi outlander sport
The 2017 Mitsubishi Outlander Sport is one of the many Mitsubishi vehicles with available AWC systems.

Going off road is one of the best ways to enjoy your Mitsubishi model, particularly those offered with the innovative All-Wheel-Control (AWC) system. Nevertheless, there are some important off-roading tips to keep in mind before you hit the trail. From safety to common sense, we’ve compiled some of the most important things to keep in mind.

According to Popular Mechanics, it’s essential to read the terrain. That means you should scout out the trail before you speed through, looking for dangerous spots, sharp turns, and cliffs. You should look for points on the horizon where the trail disappears, which signals a sharp dip or turn. Finally, look for topographical maps of the area if possible.

Next, put it into four-wheel drive as soon as you hit the trail. It sounds like common sense, but many drivers get the adrenaline going and forget to turn on 4WD. Before you know it, you could get stuck. Additionally, you should go through a pre-trail checklist, including 4WD, a stocked first aid kit, and more.

Finally, take recovery gear. If you get stuck, you should be prepared with essentials like heavy-duty tow straps (with fabric loops, not metal), tow hooks, a winch, and gloves. You may also want to stock your first aid kit just in case as well. These are just some of many tips we at Pantili Mitsubishi recommend.