The Word of Mouth Marketing Association, or WOMMA, recently named Mitsubishi one of the top brands in the industry. Mitsubishi is one of three finalists for the Introduction Award category for the 2017 WOMMY Awards, offered for the most remarkable word-of-mouth marketing and social media. Essentially, people love Mitsubishi models so much that they talk about the brand more than any other in the industry.
According to Mitsubishi, the brand is receiving recognition from WOMMA for the recent “Kids Talk Safety” campaign. This program let kids use their imagination to explain some of the latest safety features Mitsubishi offers. This includes some of the complex driver assist technologies that hit the market, especially those offered on the Mitsubishi Outlander.
“We challenged our social media team to come up with an unexpected campaign that touted the safety features in the 2017 Outlander in an engaging way that broke through the clutter in the social world,” said Francine Harsini, senior director of marketing.
The WOMMY Award is one of the most prestigious brand image awards on the market. Here at Pantili Mitsubishi, we couldn’t be happier that customers are talking about Mitsubishi vehicles more than any other brand. This just goes to show just how impressive Mitsubishitruly is.
Sometimes, safety technology can be complicated to understand. Because of this, Mitsubishi has started a new Kids Talk Safety campaign that simplifies even the most complicated safety tech. This new campaign, which started on the Mitsubishi Motors North America YouTube channel, helps educate buyers before they purchase the new 2017 Mitsubishi Outlander.
“Safety technology in cars has become increasingly sophisticated and complex and an important part of decision making when buying a car. But we wondered how many people really understood what these systems do,” said Francine Harsini, senior director for Mitsubishi marketing. “So we created our Kids Talk Safety social media campaign and used children with their active imaginations to help explain what each system does in simple easy-to-understand language, even though they might have difficulty pronouncing the name of the system.”
The kids from this social media campaign hit the booths of the Los Angeles Auto Show on November 16th and 17th. They went around the show to help explain the different systems, including forward collision mitigation, blind spot warning with rear-cross traffic alert, and the multi-view camera system.
This new campaign has made it significantly easier for people to understand how the systems work, since they can explain the complicated features in simple, relatable terms. There are a number of videos that highlight this skill at Mitsubishi’s media site, so check them out here.
If you’re interested in learning more about Mitsubishi’s new Kids Talk Safety campaign—or merely want to see these safety features for yourself—feel free to stop by Pantili Mitsubishi.